Incubator

What is the Incubator ?

The incubator is an invention of multi media art director Anthony Cooper, founder of the Have A Nice Day brands.Having collaborated with many artists over the years, he wanted to help create graphic superstars, rather than brands stealing all the limelight.....after realising that Streetwear Brands change hands for small fortunes with often no nod or reward to the artists who helped create them. 

Incubator submission process.

Graphic artists or new Brands will have the monthly opportunity to digitally submit 4 designs, a biog and links to their social media – with 50 followers being the only condition of a submission!The months winner designs will be uploaded as t-shirts the following month and given 100 days to sell a 100 shirts. This submission process will be available by country or territory ,  thereby making the process local to each market, where taste and fashions... can be very different! The first 10  brand submissions,  will have the opportunity to have a 30min WhatsApp video call with an art director, should they want to discuss their product re improvements etc. Submissions will be closed for the month after the first 10 brands have been submitted.

Incubator benefits and rewards.

Each new brand will come with a printed incubator neck label, making it a potentially collectible, and of course a Limited edition/ Investment. For each shirt sold, they will now receive a 5% royalty of the net sale, ie after VAT or the equivalent local tax. 

If after 100 days, 100 t-shirts have been sold you  will have the option of remaining on the site, on a non exclusive basis, as a full fledged brand, with the full range of garments, stickers etc, but now on our standard 10% of the net royalty. If it is a partnership the artist will get 2% and the partners the 8% balance if they so choose. This enables the artist royalty to be split between artists, enabling collaborations!

 Incubator submission process.

 Please submit the designs, biogs and social media links to :- robert@dreadyoriginal.com

 Finally, if you are a fan of the incubator logo and concept, please feel free to purchase an incubator branded shirt, created by the first Incubator accepted submission Phillip to be and Anthony Cooper, who has been hatching out this idea for quite some time now !