01 / Flagship Est. 1990 · Camden, London

Have A Nice Day®

The original. The flagship. The one that started it all — 30+ years of underground London culture on cotton.

38 Products
1990 Founded
2 Characters
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Sam The Man
Character 01

Sam The Man

The original Camden face. Bold prints, heavy cotton, no compromises.

Shop Sam The Man ↗
Shurl The Girl
Character 02

Shurl The Girl

Her world, her rules. Vibrant, fearless, and unmistakably Camden.

Shop Shurl The Girl ↗
Have A Nice Day· Est. 1990· Camden London· Sam The Man· Shurl The Girl· Underground Culture· Have A Nice Day· Est. 1990· Camden London· Sam The Man· Shurl The Girl· Underground Culture·
The Full Collection

All Products.

Every piece from the Have A Nice Day family — Sam The Man, Shurl The Girl, and the originals that started it all.

StickersHave a nice day - SAM and SHURL Sticker Sheet 001 – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have a nice day - SAM and SHURL Sticker Sheet 001
£5.00
Slip MatsShurl The Girl Slip Mat – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl The Girl Slip Mat
£15.00
Slip MatsSam The Man Slip Mat – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man Slip Mat
£15.00
Have A Nice DayHave A Nice Day Shurl The Girl Mug – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Shurl The Girl Mug
£15.00
Have A Nice DayHave A Nice Day Sam The Man Mug – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Sam The Man Mug
£15.00
HatsHave a Nice Day Shurl The Girl Beanie – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have a Nice Day Shurl The Girl Beanie
£14.99
ClothingHave a Nice Day - 90's Classic Logo Sam the Man Beanie – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have a Nice Day - 90's Classic Logo Sam the Man Beanie
£14.99
Have A Nice DayHave A Nice Day Classic Shurl Trucker Cap – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Classic Shurl Trucker Cap
£25.00
Have A Nice DayHave a Nice Day - Shurl The Girl Skinny Fit T-Shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have a Nice Day - Shurl The Girl Skinny Fit T-Shirt
£15.00
Have A Nice DayHave A Nice Day Girl Tee Unisex – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Tee Unisex
£29.99
Have A Nice DayHave A Nice Day Sam Tee – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Sam Tee
£29.99
Have A Nice DaySam The Man Front Print T-Shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man Front Print T-Shirt
£29.99
T shirtsShurl The Girl - 90's Classic Logo left breast T-Shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl The Girl - 90's Classic Logo left breast T-Shirt
£29.99
T shirtsSam The Man - 90's Classic Logo left breast T-Shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man - 90's Classic Logo left breast T-Shirt
£29.99
LongsleeveShurl The Girl - 90's Classic Logo Front Print Longsleeve T shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl The Girl - 90's Classic Logo Front Print Longsleeve T shirt
£35.00
Have A Nice DaySam the man Front Print Long Sleeve – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam the man Front Print Long Sleeve
£35.00
LongsleeveSam The Man - 90's Classic Logo Left Breast Longsleeve T shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man - 90's Classic Logo Left Breast Longsleeve T shirt
£35.00
LongsleeveSHURL The Girl - 90's Classic Left Breast Logo Longsleeve T shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
SHURL The Girl - 90's Classic Left Breast Logo Longsleeve T shirt
£35.00
t shirtShurl the Girl Front and Back Print T-Shirt UNISEX – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl the Girl Front and Back Print T-Shirt UNISEX
£34.99
Have A Nice DaySam The Man -front and back print T-shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man -front and back print T-shirt
£34.99
LongsleeveHave A Nice Day - 90's Classic Logo Shurl The Girl Long Sleeve T shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day - 90's Classic Logo Shurl The Girl Long Sleeve T shirt
£45.00
LongsleeveHave A Nice Day - 90's Classic Logo Sam The Man front and back print Longsleeve T shirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day - 90's Classic Logo Sam The Man front and back print Longsleeve T shirt
£45.00
Have A Nice DayShurl The Girl Sweatshirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl The Girl Sweatshirt
£42.00
SWEAT SHIRTSam the man front Print Sweatshirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam the man front Print Sweatshirt
£42.00
SweatshirtsShurl The Girl - 90's Classic Logo left breast Sweatshirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl The Girl - 90's Classic Logo left breast Sweatshirt
£42.00
SweatshirtsSam The Man - 90's Classic Logo Left Breast Sweatshirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man - 90's Classic Logo Left Breast Sweatshirt
£42.00
HoodieShurl the Girl Hoody – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Shurl the Girl Hoody
£70.00
HOODYSam The Man Front Print Hood – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man Front Print Hood
£70.00
SweatshirtsHave A Nice Day - 90's Classic Logo SHURL The Girl Front and Back Print Sweatshirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day - 90's Classic Logo SHURL The Girl Front and Back Print Sweatshirt
£50.00
SweatshirtsHave A Nice Day Sam The Man 90's Logo Front and Back print sweatshirt – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Sam The Man 90's Logo Front and Back print sweatshirt
£50.00
HoodieHave A Nice Day Shurl The Girl Hooded Sweat – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day Shurl The Girl Hooded Sweat
£75.00
HoodieHave A Nice Day - Sam The Man -front and back print Hood – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day - Sam The Man -front and back print Hood
£75.00
HoodieSHURL The Girl - 90's Classic Left Breast Logo Hoodie – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
SHURL The Girl - 90's Classic Left Breast Logo Hoodie
£70.00
Zip HoodsSHURL The Girl - 90's Classic Left Breast Logo Zip Hood – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
SHURL The Girl - 90's Classic Left Breast Logo Zip Hood
£74.99
HoodieSam The Man - 90's Classic Logo Left Breast Hoodie – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man - 90's Classic Logo Left Breast Hoodie
£70.00
Zip HoodsSam The Man - 90's Classic Logo Left Breast Zip Hood – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Sam The Man - 90's Classic Logo Left Breast Zip Hood
£74.99
Zip HoodsHave A Nice Day - SHURL The Girl Zip Hood – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day - SHURL The Girl Zip Hood
£79.99
Zip HoodsHave A Nice Day - Sam The Man -Front and Back print Zip Hood – Rave inspired 90s streetwear, retro fashion from Have a nice day london store Quick Add →
Have A Nice Day - London Store
Have A Nice Day - Sam The Man -Front and Back print Zip Hood
£79.99
The Story

Born in Camden.
Built on Culture.

Have A Nice Day started in 1990 on a market stall in Camden. What began as a single character — Sam The Man — grew into a family of sub-brands, each with its own world, its own music, its own scene. Thirty years later, the prints are still made in small UK batches on 220gsm organic cotton. Nothing has changed. Everything has changed.

Our Full Story →