POSITIVE REVOLUTION

House of Apollo is the bastard offspring of Apollo, one of the first authentic UK streetwear brands of the 90s whose loud and proud graphic prints encapsulated the hedonistic counter culture of dance and rave culture.

Fast forward 35 years and we find ourselves in a similar cultural climate. Today's youthful generation feel similar to that of the 90s; alienated from mainstream culture with diminishing hope for the future. No chance of buying a home, a planet on the edge of collapse, a widening gap between rich and poor — all in all, a shit show.

Step forward House of Apollo, the antidote to the doom and gloom of today's rat race dilettantes.

Care-free and spontaneous, House of Apollo are the brand living for the moment. Why chase the unattainable, chained to a desk every day, ironing your shirts and being polite to bosses you hate, when you can hang out with people you love, party all night and Xbox all day.

Hustlers of culture, weirdo magnets, party starters, blatant lofters of jive take note — Apollo are back.

House of Apollo, not giving a f**k since 1990.